I’m a data-driven designer who enjoys unraveling complex business challenges and creating simple solutions that people can rely on.

Senior UX designer @ TripArc. Previsouly @ lululemon and TELUS Digital.

Enhancing the air search to boost margins for both travel advisors and the business

TripArc - 2024

Focus: Discovery, roadmap planning, and UX design (end to end)

Platform: Desktop and tablet

Launched new experience to pilot group within 6 months for B2B SaaS travel platform.

Internet Rate Plan Change Redesign

TELUS Digital - 2022

Focus: UX Design (end to end), usability test

Platform: Desktop and mobile web

Redesigned the self-serve experience for TELUS Internet customers. Driving page conversion by +71%.

Smart Home Mobile App Design

ThoughtWire - 2021

Focus: Discovery and exploratory research, UX Design (end to end), usability test

Platform: iOS

Designed a smart home application with an ecosystem of smart devices solving condo resident pain points.

Financial Advisor Web App Design

GALE Partners - 2019

Focus: Discovery and exploratory research, UX Design (end to end), usability test

Platform: Desktop web

Designed a white-labeled investment tool for Mackenzie advisors to make their workflow more efficient and client-centric.

Reinvention of Size + Fit Journey

lululemon - 2023

Focus: Discovery, strategy, and UX Design (end to end)

Platform: Desktop and mobile web, iOS

Defined UX vision and strategy for the Size + Fit team and our immediate roadmap. Investigated AI tools and created solutions to build confidence in customer journey.

Case study coming soon…