I’m a data-driven designer who enjoys unraveling complex business challenges and creating simple solutions that people can rely on.

Senior UX designer @ TripArc. Previsouly @ lululemon and TELUS Digital.

Solving for Profitability: Testing and Validating TripArc’s New Fare Structures

TripArc - 2024

Focus: Discovery, and end to end design

Platform: Desktop and tablet

Balancing business goals with user experience to drive revenue and advisor engagement.

Improving Guest Confidence in Size Selection Across Lululemon’s E-Commerce Experience

lululemon - 2023

Focus: Discovery, strategy, and UX Design (end to end)

Platform: Desktop and mobile web, iOS

Defined UX strategy for the Size + Fit team. Launched new size guide experience with integration of AI-based size recommendations.

Case study coming soon…

Internet Rate Plan Change Redesign

TELUS Digital - 2022

Focus: Discovery, end to end design, usability test

Platform: Desktop and mobile web

Redesigned the self-serve experience for TELUS Internet customers. Driving page conversion by +71%.

Smart Home Mobile App Design

ThoughtWire - 2021

Focus: Discovery and exploratory research, end to end design, usability test

Platform: iOS

Designed a smart home application with an ecosystem of smart devices solving condo resident pain points.

Financial Advisor Web App Design

GALE Partners - 2019

Focus: Discovery and exploratory research, UX Design (end to end), usability test

Platform: Desktop web

Designed a white-labeled investment tool for Mackenzie advisors to make their workflow more efficient and client-centric.