Hi, I’m Tina.
I’m a data-driven designer who enjoys unraveling complex business challenges and creating simple solutions that people can rely on.
Senior UX designer @ TripArc. Previsouly @ Lululemon and TELUS Digital.
Featured Case Studies
Reinvention of Size + Fit Journey
Lululemon - 2023
Focus: Discovery, strategy, and UX Design (end to end)
Platform: Desktop and mobile web, iOS
Defined UX vision and strategy for the Size + Fit team and our immediate roadmap. Investigated AI tools and created solutions to build confidence in customer journey.
Case study coming soon…
Internet Rate Plan Change Redesign
TELUS Digital - 2022
Focus: UX Design (end to end), usability test
Platform: Desktop and mobile web
Redesigned the self-serve experience for TELUS Internet customers. Driving page conversion by +71%.
Smart Home Mobile App Design
ThoughtWire - 2021
Focus: Discovery and exploratory research, UX Design (end to end), usability test
Platform: iOS
Designed a smart home application with an ecosystem of smart devices solving condo resident pain points.
Financial Advisor Web App Design
GALE Partners - 2019
Focus: Discovery and exploratory research, UX Design (end to end), usability test
Platform: Desktop web
Designed a white-labeled investment tool for Mackenzie advisors to make their workflow more efficient and client-centric.